welcome

Hi there. I’m Alex!
I’m a professional hair and makeup artist based in San Francisco with over 15 years of experience bringing creative visions to life. I believe great hair and makeup can change how you feel, not just how you look.

From music videos and editorial shoots to weddings and full-scale TV productions, I’ve had the privilege of working across a wide range of projects - and I love the variety this career brings. Whether I’m helping a bride feel radiant on her wedding day or prepping a talent for camera, my goal is always the same: to help people feel confident, seen, and ready to shine.

I’m available for work throughout the Bay Area and beyond, and always excited to connect with new clients, collaborators, and stories.

Let’s create something beautiful.