Hi there. I’m Alex!

Getting married at San Francisco City Hall? I am a bridal hair and makeup artist specializing in elegant, timeless looks for City Hall, courthouse, and intimate weddings across the Bay Area.

I believe that beauty should feel effortless and true to you. My goal is always to make your getting-ready experience calm, joyful, and fun. Whether we’re creating a soft, natural glow or something a little more glam.

Over the years, I’ve had the opportunity to work on everything from music videos and editorial shoots to full-scale TV productions, but bridal beauty has my heart. There’s nothing quite like helping someone feel confident, seen, and completely themselves on one of the most special days of their life.